Love sells — and how — in Bollywood. Real life couples are positioning themselves as on-screen package deals, reports Prashant Singh in Mail Today
Bollywood is discovering the power of two. Real- life star couples are manipulating relationships to strike gold at a professional level. Whether it is AbhiAsh, Ajay Devgan- Kajol, Saif Ali Khan- Kareena Kapoor or John Abraham- Bipasha Basu, they are all striking multi- million contracts by way of film deals and advertising campaigns. The trend is also being tapped to rake it in by way of joint public appearances. Together, these couples have indeed also become a measure of marketability. ‘ Two together’ seems to be the latest winning mantra, with celebrity couples hogging the spotlight. Casting directors of films as well as brand managers are waking up to the trend.
