Experiments in marketing: Cow urine at Rs 5 a litre
SMA Kazmi in The Indian Express on a state-sponsored scheme to buy cow urine through milk coops and sell it to Ayurvedic pharmacies.
The northern Indian state of Uttarakhand has started an ambitious programme to buy cow urine through milk cooperative societies and sell it to Ayurvedic pharmacies or to be used in making Ayurvedic medicines. The state Government already has a demand for 5,000 litres of cow urine from Swami Ramdev’s pharmacy at Haridwar. The first phase of the programme to buy cow urine at Rs 5 a litre (about USD 0.12) was started at Kalsi in Dehradun in January.
